Mistakes to Avoid When Launching an Online Shop

What mistakes are most often made when opening an online store? In this post, we have made a selection of the most common mistakes and have offered specific tips on how to avoid them. Keep reading to know how to successfully launch your online business without overpaying a dime from your pocket.

There Should Be No Problems in Your Pipeline

According to statistics, around 80-88% of young online stores are closed during the first year of their operation. In order not to be among them, it is better to keep in mind the most common mistakes that the novice entrepreneurs make: 

  • Wrong business goal formulation;
  • Choosing the wrong niche;
  • The lack of an action plan.

Let’s dive into detail so that you have an idea of how to prevent the above from happening and how Shopify web developer can help. read more

5 Things to Consider When Opening an Online Store

Launching an e-commerce project is a complex task regardless of its tech specs, product roadmap, and niche. This is especially true if you have no experience with a similar project in the past and don’t know what it takes to successfully run an online store. If you have a clear vision and understanding of all the pitfalls associated with this business. In this post, we will share with you all the necessary things you need to consider when launching an online shop.

Step 1. Creating a Business Plan

To assess the prospects of the online store and successfully implement them, it is important to write down all the features of the project. When creating a business plan, you will think about issues that no one has enough time to take care of. An online store business plan is needed to:

  • Set realistic goals;
  • Analyze the prospects of the chosen niche;
  • Study the main competitors in the industry and understand what your unique selling point is;
  • Determine the start-up capital and prescribe what you will spend it on;
  • Describe the difficulties that may arise in the online store and ways to solve them.

Step 2. Choosing a Niche

It is important to choose the right niche for an online store. Entrepreneurs who consider this step as a secondary task are mistaken and will probably fail in their business. Several criteria will help you understand that choosing the right niche: read more

How to Make Online Advertising Work for Your Online Shop?

Are you planning to create an online store? Going to run an e-commerce project? Or maybe you already have an online store but want to increase its sales rates. If it is the case of yours, then this article will be helpful to you. Here, we will share the most effective technologies for promoting an Internet resource that will help increase the number of sales.

Features of Online Store Promotion

The promotion of an online store has both similarities and differences in comparison with the promotion of a regular site. The main differences are associated with the differences in the structure of resources. Unlike a regular site, the pages of an online store contain 90% of the information about the products being offered. On top of that, most of the pages are designed in the form of a catalog or product card. Such a structure of an online store attracts a target audience and potential buyers. Therefore, the promotion of an online store largely depends on the quality of the content and its distribution.

Effective Methods to Follow

Working on the content of an online store is very important, but this is just one of the techniques of Internet marketing. For the promotion to be as effective, successful, and complete as possible, it is necessary to comprehensively work on the site. Before diving into the development and implementation of the promotion strategy, the resource must have a solid and reliable foundation: read more